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                                            1. 保定廣告設計公司

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                                              聯系我們

                                              保定設計公司-嘉百奇美廣告

                                              電話(Tel):15194778806

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                                              網址(www):www.uwfj.tw
                                              地址(Add)保定市百花路榮域鉑庭15#商務樓918

                                              郵編(Zip):071000

                                              廣告創意有哪些原則

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                                              廣告創意有哪些原則

                                              發布日期:2018-11-26 00:00 來源:http://www.uwfj.tw 點擊:

                                              廣告創意有哪些原則:           

                                              廣告創意的獨創性原則。所謂獨創性原則是指廣告創意中不能因循守舊、 墨守成規,而要勇于的善于標新立異、獨辟蹊徑。獨創性的廣告創意具有最大強度的心理突破效果。與眾不同的 新奇感是引入注目,且其鮮明的魅力會觸發人們烈的興趣,能夠在受眾腦海中留下深刻的印象。長久地被記憶,這一系列心理過程符合廣告傳達的心理階梯的目標。

                                              廣告創意的實效性原則。獨創性是廣告創意的首要原則,但獨創性不是目的。廣告創意能否達到促銷的目的基本上取決于廣告信息的傳達效率,這就是廣告創意的實效性原則,其包括理解性和相關性。理解性即易為廣大受眾所接受。在進行廣告創意時,就要善于將各種信息符號元素進行最佳組合,使其具有適度的新穎性和獨創性。其關鍵是在“新穎性”與“可理解性”之間尋找到最佳結合點。而相關性是指廣告創意中的意象組合和廣告主題內容的內存相關聯系。

                                              以上信息由保定廣告公司的小編為大家提供,有需要的趕緊聯系我們吧。

                                              保定廣告公司

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