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                                            1. 保定广告设计公司

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                                              广告创意有哪些原则

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                                              广告创意有哪些原则

                                              发布日期:2018-11-26 00:00 来源:http://www.uwfj.tw 点击:

                                              广告创意有哪些原则:           

                                              广告创意的独创性原则。所谓独创性原则是指广告创意中不能因循守旧、 墨守成规,而要勇于的善于标新立异、独辟蹊径。独创性的广告创意具有最大强度的心理突破效果。与众不同的 新奇感是引入注目,且其鲜明的魅力会触发人们?#19994;?#20852;趣,能够在受众脑海中留下深刻的印象。长久地被?#19988;洌?#36825;一系列心理过程符合广告传达的心理阶梯?#21738;?#26631;。

                                              广告创意的实效性原则。独创性是广告创意的首要原则,但独创性不是目的。广告创意能否达到促销?#21738;?/span>的基?#26087;?#21462;决于广告信息的传达效率,这就是广告创意的实效性原则,其包括理解性和相关性。理解性即易为广大受众所?#37038;堋?#22312;进行广告创意?#20445;?#23601;要善于将各?#20013;?#24687;符号元素进行最佳组合,使其具有适度的新颖性和独创性。其关键是在“新颖性”与“可理解性”之间寻?#19994;?#26368;佳结?#31995;恪?#32780;相关性是指广告创意中的意象组合和广告主题内容?#21738;?#23384;相关联系。

                                              以上信息由保定广告公司的小编为大家提供,有需要的赶紧联系我们吧。

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