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                                            1. 保定广告设计公司

                                              案例

                                              联系我们

                                              保定设计公司-嘉百奇美广告

                                              电话(Tel):15194778806

                                              邮箱(Mail):[email protected]
                                              网址(www):www.uwfj.tw
                                              地址(Add)保定市百花路荣域铂庭15#商务楼918

                                              ?#26102;?Zip):071000

                                              广告设计

                                              您的当前位置: 首 页 >> 案例 >> 广告设计

                                              广告设计

                                              • 所属分类:广告设计

                                              • 点击次数:
                                              • 发布日期:2016/01/12
                                              • 更多
                                              • 在线询价
                                              详细介绍

                                                户外广告设计作为一种典型的城市广告设计方法一直倍受广告主青睐。户外广告的受众是流动着的行人,根据这一特殊的环境因素和受众的特殊性,户外广告设计尤其要注重设计原则。下面我们从户外广告的图形设计、文案策划以及环境因素--户外三个方面谈谈户外广告的设计。

                                              关于图形

                                                 户外广告设计中,吸引流动人群注意力的法宝莫过于图形,所以图形的设计能否以突出的色彩、简洁醒目的表达方式,清晰地传达产品或事物的外在因素和内在功能,决定了户外广告设计的成功与否。户外广告的传统图?#25105;话?#36235;于视觉的?#34892;?#22320;带,这样能有效地抓住受众视线,引?#35745;?#36827;一步阅读广告文案,传达信息,激发共鸣。所以,户外广告设计通常强调远?#26377;?#26524;,其广告的插图、轮廓一定要醒目清晰,背景倾向简单,同时利用反差较大的颜色,提高户外广告的冲击力。


                                              相关标签:广告设计

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